Lutecia perfume shop network fresh new look
Tbilisi, Georgia
Beauty / Parfume
Main goal
Logo Redesign / Branding
Collaboration
X Palindroma team
Challenge
Our challenge? Craft a logo that felt like the good ol' Lutecia but with a chic twist. 🗼✨ And guess what became the star? The Eiffel Tower!🌟 Because, you know, Lutecia is Paris's old name.
Results
The challenge was to update the logo of a renowned perfume shop in Georgia while preserving its essence and familiarity to customers. We aimed to modernize the design while maintaining the brand's identity and avoiding confusion among its patrons.
