Dodo Designs Web Page
StreamLine is a popular mobile banking app that enables users to manage their accounts, track expenses, and make transactions. The app, however, was facing usability issues that led to a decline in user satisfaction and engagement. Our goal was to redesign the app, improving its UX/UI to provide a seamless, intuitive, and enjoyable experience for users, ultimately increasing user retention and satisfaction.
Tbilisi, Georgia
E-commerce / Portfolio
Website Concept, UI/UX Design
TBC BUSINESS AWARD / DODO Designs X Palindroma team
Challenge
Challenge was to create nothing less than the best for Georgia's top design studio, DODO Designs.
Results
A masterpiece that harnesses the full potential of e-commerce.
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed web analytics to grasp user pain points and needs. Additionally, we examined competitor websites and industry trends for valuable insights.
Information Architecture: Based on our research, we restructured the website's navigation and content hierarchy, prioritizing elements according to user requirements.
Wireframing & Prototyping: We created low-fidelity wireframes to visualize the new layout and navigation, continuously refining them based on user input. Subsequently, we developed a high-fidelity, interactive prototype to assess the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and pinpoint areas for enhancement. Using the feedback received, we made necessary adjustments to the design.
Visual Design & Style Guide: We established a unified visual language encompassing color palettes, typography, and iconography to ensure coherence across the website. Additionally, we crafted a style guide to uphold design consistency in future updates.
Fibonacci sequence: In crafting our design system, we've seamlessly woven the elegance of the Fibonacci sequence into every aspect of our framework. From the fluidity of our grid system to the delicate balance of our layout, the golden ratio infuses every pixel with a touch of magic. Our design ethos embraces the harmonious proportions found in nature, ensuring that every element resonates with a sense of balance and beauty.
Conclusion
Everyone's Happy for the final product, that's it!
